Senior Loyalty Marketing Manager

3 weeks ago

Sydney, New South Wales, Australia Sharp & Carter Full time
Join to apply for the Senior Loyalty Marketing Manager role at Sharp & Carter

This role is pivotal in driving member engagement, retention, and customer lifetime value through innovative loyalty campaigns, personalized customer experiences, and seamless program operations.

Working cross-functionally with marketing, sales, operations, commercial, customer service, and digital teams, you will ensure the loyalty programs enhance customer satisfaction while delivering commercial impact. You will act as the ANZ regional representative for new global loyalty initiatives, collaborating with international teams to align strategies and share best practices.

Duties
  1. Loyalty Strategy & Program Management
  2. Lead the strategic development, management, and execution of the loyalty programs across ANZ in collaboration with the Director, Digital Engagement and Loyalty.
  3. Oversee and be the go-to loyalty lead for program structure, member benefits, tier progression, and customer engagement tactics to drive member retention and lifetime value.
  4. Collaborate with internal teams (marketing, content, sales, digital, operations, and service) to drive effectiveness and customer experience.
  5. Identify opportunities for innovation and enhancement of loyalty initiatives, campaigns, and programs ensuring alignment with business goals and to drive incremental sales from loyalty members.
  6. Work closely with marketing, content, and customer engagement and lifecycle teams to deliver personalized communications and offers.
  7. Leverage customer insights and data analytics to optimize loyalty engagement strategies and enhance the guest journey.
  8. Deliver qualified leads and sales, to achieve the most efficient and effective conversion per lead results from digital and direct marketing.
  9. Track and analyze loyalty program performance, campaign effectiveness, and member behaviors for the ANZ senior executive team.
Skills And Experience
  1. 6+ years of work experience in loyalty marketing, CRM, marketing strategy, or product development. Experience with loyalty marketing program strategies and tactics is preferred.
  2. Proven ability to lead and develop teams, set strategic goals, and motivate teams to perform. Experience leading and developing a team preferred.
  3. Strong competency, knowledge, and skills for enterprise CRM systems, reporting platforms (such as Power BI), and relevant industry training.
Benefits
  • Competitive salary package
  • Brilliant working environment within a hugely successful business
  • Opportunity to take full ownership of the Loyalty Program
  • Thriving industry with huge growth potential
How To Apply

Click APPLY or email your CV to mbarry@sharpandcarter.com.au

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