Data-Driven Strategic Partner

3 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time
Senior Marketing Analyst Opportunity

This is a senior role where your insights will directly influence decision-making, guide multi-million-dollar marketing investments, and elevate the performance of our customer loyalty and acquisition strategy.

As Senior Marketing Analyst, you'll partner closely with the Head of Acquisition & Loyalty and work alongside Marketing and Data leaders to translate complex information into clear, actionable recommendations. You'll dive deep into loyalty, acquisition, and eCommerce data, applying predictive analytics, advanced modelling, and commercial acumen to drive measurable outcomes.

Key Responsibilities:
  • Deliver advanced insights into loyalty, acquisition, and eCommerce that inform strategy and drive growth.
  • Own and evolve the marketing reporting suite, providing clear and engaging visualisations for daily performance through to board-level summaries.
  • Translate technical analysis into commercial outcomes, influencing decisions across marketing, digital, and executive leadership teams.
  • Apply predictive and advanced analytics to model customer behaviour, forecast campaign results, and guide investment decisions.
  • Build trusted relationships across marketing, data, and external analytics partners to continually improve our capability.
  • Identify opportunities to strengthen and expand customer engagement, satisfaction, and lifetime value.
Requirements:
  • Proven experience in data and analytics, ideally within retail or eCommerce.
  • A track record of influencing marketing and customer strategies through insights.
  • Advanced capability in data visualisation tools (Tableau or similar) and Google Analytics 4.
  • Strong skills in forecasting, predictive modelling, and customer behaviour analysis.
  • Excellent communication and storytelling skills, with the ability to present complex insights simply.
Benefits:
  • Generous staff discount
  • Paid parental leave for all parents
  • Birthday leave + Wellbeing Week
  • Hybrid working with a supportive team

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