APAC Marketing Director
1 month ago
We're a leading provider of identity-defined security solutions, empowering organizations to build a borderless world where people can work freely without friction or fear.
Our innovative Identity Defined Security platform helps businesses create a seamless and secure experience for their customers, partners, and employees.
We're headquartered in Denver, Colorado, with offices and employees around the globe, serving the largest and most demanding enterprises worldwide.
Job SummaryWe're seeking an experienced APAC Marketing Director to join our global marketing team. Based in Sydney, Australia, you'll report to the Chief Marketing Officer and align with the APAC regional sales and channel teams.
Your primary responsibility will be to design and implement the tactical marketing plan for APAC, creating awareness and demand pipeline across the region.
Key Responsibilities- Work with APAC sales and channel teams to develop tactical marketing plans, including raising awareness of Ping Identity, target account analysis, pipeline generation, and customer advocacy programs.
- Develop account-based marketing (ABM) programs and strategies to increase account engagement and drive adoption of Ping solutions in target accounts.
- Manage the local revenue pipeline and demand generation strategy.
- Manage local events, including logistics and coordination, as well as pre-, during, and post-event promotions.
- Support social media efforts in the region, collaborating with corporate social media strategy.
- Provide guidance, localization, and support for paid digital marketing programs in the region, including display, paid social, and content syndication.
- Work with local partners on activities and materials, such as joint events, lead generation campaigns, and webinars.
- Collaborate with the ANZ sales team to help meet their sales goals.
We're looking for a seasoned marketing professional with 7+ years of experience across a range of essential marketing functions. You should be data-driven, familiar with full-funnel marketing metrics, and have experience running marketing events, ABM, and general promotions.
We offer a competitive package, including parental leave, education reimbursement, and Australian health insurance. Ping Identity is an equal opportunity employer, committed to diversity and inclusion.
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