Audience Research and Growth Lead

3 days ago

Sydney, New South Wales, Australia beBeeAnalytics Full time $120,000 - $155,000
About This Role

We are seeking a highly skilled professional to lead our audience research and growth initiatives. The ideal candidate will have a proven track record of driving business growth through data-driven insights and strategies.

This role is responsible for analyzing emerging trends in women's media, developing strategic insights to drive audience acquisition, retention, and engagement, and providing leadership on content strategies based on audience behavior and trend signals.

  • Analyze emerging market and platform trends in women's media to identify new content and product opportunities.
  • Develop and deliver strategic insights to drive audience acquisition, retention, and engagement across the funnel.
  • Provide leadership on content strategies based on audience behaviour, competitive analysis, and trend signals.
  • Own the audience survey pipeline from design and implementation to analysis and insight delivery.
  • Support data-informed marketing initiatives across the funnel, identifying cross-promotional opportunities.
  • Manage and mentor your team, prioritizing workload and balancing long-term business objectives with immediate needs.
  • Oversee and evolve dashboards, reports, and tools for stakeholders to self-serve key audience data.
Requirements
  • 5+ years in audience research, marketing analytics, and/or insights.
  • Strong quantitative research experience, managing end-to-end research and interpreting data into actionable marketing strategies.
  • Experience with survey and data tools such as Q, Alchemer, SPSS, Excel, SQL, Google Analytics, and social platform insights.
  • Ability to translate complex data into compelling narratives that influence decision-making.
  • Proven experience leading or managing a team and collaborating across multiple departments.
  • Adaptability and ability to drive process improvement initiatives in a fast-paced environment.
  • Passion for women's media, digital innovation, and growth through audience intelligence.
Benefits

This role offers a unique opportunity to work with a dynamic team and make a significant impact on our business. You will have the chance to develop your skills and expertise, work with cutting-edge technology, and contribute to the growth and success of our organization.

We offer a collaborative and supportive work environment, flexible working arrangements, and opportunities for professional development and growth.

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