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Brand Copywriter
1 month ago
Brand Copywriter Role Overview
We are seeking a talented and experienced Brand Copywriter to join our dynamic team at Easygo. This role is crucial in shaping and maintaining our brand's voice across all touchpoints. The ideal candidate will have a deep understanding of branding, exceptional writing skills, and the ability to translate our brand values into compelling content that resonates with our target audience.
Key Responsibilities
- Develop and maintain brand tone of voice, ensuring consistency across all channels and resonating with our target audience.
- Create and manage brand guidelines, including copywriting standards, ensuring they are adhered to across the organisation.
- Craft compelling brand campaigns, writing and developing content for brand campaigns, including taglines, slogans, and key messages that align with the overall brand strategy.
- Produce engaging advertising copy, creating persuasive and engaging copy for various advertising channels, including digital, print, and broadcast media.
- Support cross-departmental branding efforts, collaborating with product, marketing, and communication teams to ensure brand consistency across all touchpoints.
- Document and create brand-related content, writing and maintaining brand-related documentation, ensuring clarity and alignment with brand standards.
- Stay up-to-date with industry trends, competitor strategies, and best practices in brand copywriting to continuously improve and innovate our brand communication.
Requirements
- Experience: Minimum of 3-5 years of experience in brand copywriting or a related field.
- Skills: Exceptional writing, editing, and proofreading skills with a strong understanding of branding principles.
- Creativity: Ability to develop innovative and compelling content that aligns with brand strategy.
- Attention to detail: Strong attention to detail and a commitment to producing high-quality work.
- Communication: Excellent verbal and written communication skills, with the ability to articulate complex ideas simply and effectively.
- Collaboration: Proven ability to work collaboratively in a team environment and across departments.
- Knowledge: Understanding of digital and traditional advertising channels, with experience in writing for various formats.
Perks of Working at Easygo
- EAP access for you and your family.
- Access to over 9,000 courses across our Learning and Development Platform.
- Paid volunteer day.
- Two full-time baristas who will make your daily coffee, tea, or fresh juice.
- Daily catered breakfast.
- Massage Wednesdays - we get professionals to do this.
- Team lunches and happy hour in the office from 4pm on Fridays.
- Fun office environment with pool tables, table tennis, and all your favourite gaming consoles.
- Help yourself drinks fridges and snack shelves.
We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.
