Digital Marketing Strategist for Luxury Fashion Brand

22 hours ago


Melbourne, Victoria, Australia The Talent Mill Full time

Role Overview

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We are seeking a skilled eCommerce & Content Specialist to join our team at The Talent Mill, a bespoke consultancy and talent acquisition specialist within the fashion, lifestyle and retail industries.

About the Role

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This is a full-time position based in our Cremorne Head Office, with a strong salary offering and benefits including clothing allowance.

The ideal candidate will have 3+ years' experience in a similar role for a high-end fashion brand, with a strong understanding of digital marketing strategies and execution. They will be responsible for creating and executing our digital marketing strategy across all media channels, leading the online store, and creating content for social channels.

Key Responsibilities

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  • Create and execute our digital marketing strategy across all media channels with a strong understanding of our brand and unique proposition in partnership with agency support
  • Lead the online store and ensure the website is optimised through new content, new product uploads, copywriting, etc.
  • Create content for social channels, and plan all social media activity including grid plan, stories across all relevant socials.
  • Accountable for customer experience - managing all incoming customer enquiries via email and social
  • Stay up to date on the latest marketing best practice, and marketing trends.

Requirements

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  • 3+ years' experience in a similar role for a high-end fashion brand
  • Strong copywriting skills and proven success adopting and evolving a brand's voice.
  • Experience with Shopify and Klayvio.
  • Fantastic communicator and collaborator; able to achieve outcomes and results in a timely manner.
  • Ability to perform under pressure and meet deadlines.
  • A good eye for visuals and attention to detail.
  • Being hands-on with the ability to work independently and autonomously.

Salary

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$80,000 - $110,000 per annum (dependent on experience)

Benefits

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This is a full-time role with a strong salary offering and benefits including clothing allowance, based in our Cremorne Head Office.



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