Brand Copywriter Melbourne, Australia

3 weeks ago

Melbourne, Victoria, Australia Easygo Full time

Brand Copywriter Role

We are seeking a talented and experienced Brand Copywriter to join our dynamic team at Easygo. This role is crucial in shaping and maintaining our brand's voice across all touchpoints. The ideal candidate will have a deep understanding of branding, exceptional writing skills, and the ability to translate our brand values into compelling content that resonates with our target audience.

Key Responsibilities:

  • Develop and maintain our brand's Tone of Voice, ensuring consistency across all channels and resonating with our target audience.
  • Create and manage brand guidelines, including copywriting standards, ensuring they are adhered to across the organisation.
  • Craft compelling brand campaigns, including taglines, slogans, and key messages that align with our overall brand strategy.
  • Produce engaging advertising copy for various channels, including digital, print, and broadcast media.
  • Support cross-departmental branding efforts, collaborating with product, marketing, and communication teams to ensure brand consistency across all touchpoints.
  • Document and create brand-related content, ensuring clarity and alignment with brand standards.
  • Stay up-to-date with industry trends, competitor strategies, and best practices in brand copywriting to continuously improve and innovate our brand communication.

Requirements:

  • Minimum of 3-5 years of experience in brand copywriting or a related field.
  • Exceptional writing, editing, and proofreading skills with a strong understanding of branding principles.
  • Creativity and ability to develop innovative and compelling content that aligns with our brand strategy.
  • Strong attention to detail and a commitment to producing high-quality work.
  • Excellent verbal and written communication skills, with the ability to articulate complex ideas simply and effectively.
  • Proven ability to work collaboratively in a team environment and across departments.

Perks of Working at Easygo:

  • EAP access for you and your family.
  • Access to over 9,000 courses across our Learning and Development Platform.
  • Paid volunteer day.
  • Daily catered breakfast.
  • Massage Wednesdays.
  • Team lunches and happy hour in the office from 4pm on Fridays.
  • Fun office environment with pool tables, table tennis, and gaming consoles.

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