Senior Fashion Copywriter and Editor

3 days ago

Melbourne, Victoria, Australia Witchery Full time
About the Role

Witchery is seeking a skilled Senior Fashion Copywriter and Editor to join their Marketing team.

Job Description

We are looking for an exceptional copywriter and editor who can assist in the development and execution of all content and copywriting within the Witchery brand. The successful candidate will be responsible for leading the creation and execution of the Witchery tone of voice style guide across all channels, writing compelling copy for marketing collateral, and overseeing all copy written for the website to ensure SEO/SEM optimisation.

Key Accountabilities
  • Create and execute the Witchery tone of voice style guide across all channels
  • Write copy for all Witchery marketing collateral including email, website, social media, above the line advertising, public relations, packaging, and in-store promotions
  • Oversee all copy written for the website ensuring it is SEO/SEM optimised
  • Write long-form SEO optimised style advice articles and Q&A style collective interviews
  • Provide editorial styling advice to enhance customer experience and maximise sales
  • Ensure tone of voice and brand consistency in all customer-facing copy
  • Edit copy prepared by third parties
  • Work closely with key stakeholders in the planning and development of monthly EMD content
Requirements
  • Excellent writing skills ideally with experience in writing and editing fashion and style advice copy
  • A journalist background or fashion editor/copywriter
  • Expertise in digital content including experience in SEO and SEM
  • Willingness to learn, display initiative, and take on new responsibilities
  • Well-developed time management and organisational skills
  • Exceptional communication and interpersonal skills
Why Work at Witchery?

The Country Road Group is one of Australasia's largest Lifestyle Brand Houses comprising iconic brands such as Country Road, POLITIX, Trenery, Witchery, and MIMCO. We offer:

  • Generous employee discounts across our House of Brands
  • Seasonal clothing allowance
  • An additional day of leave for your birthday
  • An industry-leading Parental Leave Program
  • Flexible working arrangements to support work/life balance
  • Annual learning calendar to support ongoing team development
  • Support community partnerships across our Corporate Social Responsibility Program
  • We are committed to operating ethically, sustainably, and responsibly

$80,000 - $100,000 per annum depending on experience.

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