Content Strategist

4 weeks ago

Melbourne, Victoria, Australia Witchery Full time

Witchery is an esteemed Australian fashion brand seeking a skilled Content Strategist & Style Editor to spearhead the creation and execution of captivating content across various channels.

As a key member of the marketing team, this role is crucial in assisting the development and execution of all content and copywriting to support the strategic and commercial goals of the business.

About the Role
  • Develop and implement a comprehensive style guide that reflects the Witchery tone of voice across all marketing channels.
  • Create compelling copy for Witchery's marketing materials, including email, website, social media, advertising, public relations, packaging, and in-store promotions.
  • Oversee the writing of product descriptions for the website, ensuring SEO/SEM optimization.
  • Write engaging, long-form style advice articles and Q&A-style collective interviews that showcase Witchery's expertise.
  • Collaborate with stakeholders to plan and develop monthly editorial content.
Key Requirements
  • Excellent writing skills, ideally with experience in fashion and style advice copywriting.
  • A journalist background or experience as a fashion editor/copywriter.
  • Strong expertise in digital content creation, including SEO and SEM strategies.
  • Proven ability to work effectively in a team environment.
  • Exceptional communication and interpersonal skills.
What We Offer

At Witchery, we provide our team members with a dynamic work environment, opportunities for growth and development, and a range of benefits, including:

  • Generous employee discounts across our House of Brands.
  • Seasonal clothing allowance.
  • An additional day of leave for your birthday.
  • Industry-leading parental leave program.
  • Flexible working arrangements to support work-life balance.

We are committed to operating ethically, sustainably, and responsibly. Our values reflect our dedication to empowering women through fashion, and we strive to create a workplace culture that supports diversity, equity, and inclusion.

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