Brand Copywriter Melbourne, Australia

3 weeks ago

Melbourne, Victoria, Australia Easygo Full time

Role Overview

We are seeking a skilled Brand Copywriter to play a pivotal role in shaping and maintaining our brand's voice across all touchpoints.

Key Responsibilities

  • Develop and refine the brand's Tone of Voice, ensuring consistency across all channels and resonating with our target audience.
  • Create and manage brand guidelines, including copywriting standards, to ensure adherence across the organisation.
  • Craft compelling brand campaigns, including taglines, slogans, and key messages that align with the overall brand strategy.
  • Produce engaging advertising copy for various media channels, including digital, print, and broadcast.
  • Support cross-departmental branding efforts by collaborating with product, marketing, and communication teams.
  • Stay up-to-date with industry trends, competitor strategies, and best practices in brand copywriting to continuously improve and innovate our brand communication.

Requirements

  • Minimum 3-5 years of experience in brand copywriting or a related field.
  • Exceptional writing, editing, and proofreading skills with a strong understanding of branding principles.
  • Ability to develop innovative and compelling content that aligns with brand strategy.
  • Strong attention to detail and a commitment to producing high-quality work.
  • Excellent verbal and written communication skills, with the ability to articulate complex ideas simply and effectively.
  • Proven ability to work collaboratively in a team environment and across departments.

Preferred Skills

  • Sports & Gambling knowledge advantageous.
  • Cryptocurrency knowledge would be advantageous.
  • Proficient with Google Suite (Drive, Spreadsheets, Docs), Slack, Jira & Intercom.

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