Brand Development Manager

2 months ago

Berkeley Vale, New South Wales, Australia Sanitarium Full time
About the Role

We are seeking a highly skilled Brand Manager to join our team at Sanitarium Health Food Company. As a key member of our trans-Tasman brand team, you will be responsible for driving growth and assisting in brand awareness and engagement campaigns for The Alternative Dairy Company.

This is an exciting opportunity for a marketing professional to make a real impact in the FMCG industry. You will be working closely with our Senior Brand Manager to formulate a unified brand strategy and execute domestic campaigns and tactics to achieve profitable growth.

Key Responsibilities
  • Design and delivery of standardised Point of Sale & key digital assets for the brand
  • Oversight, planning and approval of digital activity, including websites and social media
  • Liaison with local distributor partners and marketing agencies in key markets for local programs, including sampling and retailer initiatives
  • Support for design & delivery of key trade shows & selling materials (new product presenters etc.)
  • Sourcing & design of key GWP items
  • Management and execution of NZ specific packaging projects
  • Sales and Share Achievement – actual product value/share vs target/plan
  • Brand – create, innovate, execute, influence
  • Promotion Performance – effectiveness vs expectation
  • Project Management – delivered on time, in budget and objectives met
  • Research projects to support marketing campaigns and strategy
Requirements
  • A University degree with a major in Marketing
  • FMCG marketing experience, ideally within the Foodservice channel
  • Exposure to a variety of marketing techniques
  • Experience in media and promotional campaign implementation and management would be an advantage
  • All applicants must have the legal right to work in New Zealand

About Sanitarium:

Sanitarium Health Food Company is a passionate group of people who believe in the potential of every Kiwi to live well. We believe in the importance of simple, good nutrition and strive to create foods that are healthy, sustainable, and delicious. Our products are made with high-quality ingredients and are designed to support a healthy lifestyle.

About The Alternative Dairy Company:

The Alternative Dairy Company is a subsidiary of Sanitarium Health Food Company, offering a range of plant-based barista milks designed and crafted exclusively for the café channel. Our products are made with high-quality ingredients and are designed to meet the needs of busy café owners and their customers.

Why work for Sanitarium?

At Sanitarium, we value our employees and strive to create a positive and supportive work environment. We offer a range of benefits, including a fully subsidised gym and free onsite parking. Our company is committed to sustainability and social responsibility, and we encourage our employees to get involved in community projects and initiatives.

How to Apply:

To apply for this role, please submit your application through our website. We look forward to hearing from you

Contact Information:

Please note that all applicants must have the legal right to work in New Zealand.

Language:

This role requires proficiency in English.

Work Location:

This role is based at our Head Office in Royal Oak, Auckland.

Trans-Tasman Travel:

Trans-Tasman travel may be required for this role.

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