Digital Media Optimization Lead

1 week ago


Melbourne, Victoria, Australia beBeeOptimization Full time $90,000 - $120,000
Job Title: Search and Digital Optimization Specialist

 

About the Role

We are seeking a skilled Search and Digital Optimization Specialist to join our dynamic team. This is an exciting opportunity to advance your career in performance media and drive business objectives through data-driven insights.

 

Key Responsibilities
  • Supporting marketing and media managers in trading and optimizing performance channels
  • Contributing to strategic briefs and managing tactical planning, execution, optimization, and measurement of performance channels
  • Handling in-flight and post-campaign budget management and delivering required reporting to brand teams
  • Maintaining performance channel ad accounts and ensuring continuous improvement to exceed brand goals ROI, Clickshare, Revenue, Profit
  • Initiating and managing tactical test and learn opportunities and contributing to test plans, annual planning, and forecasting
  • Managing affiliate programs and offers and contributing to broader strategy
  • Collaborating effectively with internal and external partners and making recommendations to cross-functional teams to enhance performance
  • Preparing scenario planning and contributing to forecasting for performance channels
  • Contributing to a culture of continuous improvement and staying curious about digital advancements and bringing learnings to the team

 

Requirements

Our ideal candidate will have 2-4 years' experience in performance-based marketing, including presentation and storytelling of data, writing insights, and ability to put forward a strategic response to media briefs and ongoing optimisations.

Experience in hands-on campaign management for SEM & Affiliates, as well as knowledge and experience with advertising, digital tracking, attribution modeling, and analytical suites (SA360, Adthena/SEM Rush, GA4, Adobe Analytics) are highly desirable.

Tertiary qualifications in business and/or marketing are preferred.

 

What We Offer

We offer flexible working, exclusive discounts on products and services, monthly meeting-free days, and a range of free services to help you live well and support your physical, mental, and financial wellbeing.

Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career.



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