Digital Marketing Optimization Lead

1 week ago

Melbourne, Victoria, Australia beBeeDigital Full time $90,000 - $120,000

Optimize Digital Performance

We are seeking a talented individual to fill the role of Performance Specialist in our digital team.

The role involves planning, executing and measuring digital marketing campaigns across paid channels. This includes designing, executing and measuring experiments and conversion tests using best practices in digital marketing.

A key aspect of this role is analyzing customer behavior and optimizing performance based on findings. You will work closely with external agency partners and vendors to implement and optimize campaigns.

About you:

  • You have a deep understanding of the telco industry.
  • You have at least 2 years' experience in digital marketing, including Paid channels.
  • You can set up digital campaigns, identify target audiences and provide timely and accurate reporting.
  • You have exceptional analytical skills using data to influence creative development and media targeting strategies.
  • You are comfortable using data-driven approaches to develop targeting, measure and interpret results and optimize plans.
  • You can lead change and drive innovation in the digital media space.
  • You are comfortable learning about and implementing new technologies to improve marketing effectiveness and efficiency.
  • You have strong knowledge of website and marketing analytics tools (e.g. Google Analytics).

This is an exciting opportunity to join our digital marketing team in Melbourne. If you're interested in exploring options, get in touch to discuss your future career moves.

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