Paid Media Executive

**TITLE** Paid Media Executive
**DEPARTMENT** Paid Media
**DIVISION** NP Digital Australia
**LOCATION** Hybrid - Melbourne, Australia

**ABOUT OUR COMPANY**

NP Digital (NPD) is a Global Award-Winning Performance Marketing Agency. In 2023 NPD was named a Campaign Magazine Global Agency of the Year, and was Adweek's #7 fastest-growing large international agency. For a second consecutive year, we landed in the top 10% of Inc. 5000's fastest-growing private companies. All while simultaneously maintaining employee satisfaction, which earned us an Inc. Best Workplaces award in 2022, 2023 and 2024's Ad Age Best Places to Work.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

**ABOUT THE OPPORTUNITY**

The Paid Media Specialist will be responsible for supporting paid media strategy by monitoring performance, and reporting to clients. This person will also be expected to develop insights aligning with data trends and changes.

**ABOUT THE RESPONSIBILITIES**

Reporting to the Paid Media Manager, the Paid Media Executive will be responsible for helping drive client success within their own book of business and for contributing to a team environment to drive client results and internal revenue for Search and Social Paid Media.

Duties of the Paid Media Executive (Search & Social):

- Support end-to-end multi-channel strategy to align with business goals and initiatives (Lead-Gen & Ecommerce)
- Own channel measurement: tracking, monitoring, and optimizing performance against critical metrics
- Coordinate with Client Lead and stakeholders around creative requirements
- Help develop creative testing roadmap and participate in creative briefing and performance
- Provide account changes and optimizations to the Account Manager and any other pertinent team members
- Set up, optimize and execute paid media campaigns using ad platforms
- Write and review copy for paid ad campaigns informed by NP Digital's best practices
- Monitor daily advertising spend per channel to align with client's monthly budget pacing
- Collaborate with Client Lead to report on campaign performance and provide strategic recommendations to clients
- Create campaigns based on the buyer's journey using audience insights and competitive analysis tools
- Build projections and forecasting calculations as it pertains to incremental client growth
- Manage the day-to-day team activities, project management and task prioritization, campaign best practices and tools adoption

**ABOUT YOU**
- 2-3 Years of hands-on experience setting up, optimizing and reporting on Paid Search & Social campaigns
- Proven experience with Facebook and Google Ads, TikTok, Bing, LinkedIn, Reddit, Pinterest, Amazon, Cartology and Coles would be beneficial but not essential
- Experience using Google Analytics and Google Tag Manager
- Experience setting up Facebook Ads include pixel tracking and configuration
- Knowledge of eComm/Retail/Shopping marketing tactics
- Strong Presentation Skills, Creative, Customer Focused & Action Oriented
- Critical Thinker, Relentless Learner, Winning Can Do Attitude
- Strong Attention to Detail

**BONUS POINTS**
- Facebook Blueprint Certified
- Emerging Paid Social Experience: Pinterest Twitter, Snapchat, Tiktok
- Retail Media: Amazon, Instacart, Coles, Cartology
- Display Ads Experience: Youtube, Google Display, Programmatic
- Conversion Rate Optimization (CRO) experience

**ABOUT YOUR GROWTH**

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.

**ABOUT OUR CULTURE**

**Think Big**

"Think Big" challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what's expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

**Own It**

"Own It" plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. "Own It" highlights ability to make the work yours and deliver creative results.

**Have Fun**

"Have Fun" means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply somethin