Digital Media Strategist

1 day ago

Melbourne, Victoria, Australia beBeeInvestment Full time $130,000 - $150,000
Job Opportunity

We are seeking an experienced Investment Director to spearhead our media strategies. This hybrid role combines ATL and digital media expertise, requiring a talent who can develop and execute effective campaigns to meet client business objectives.

The ideal candidate will possess in-depth knowledge of programmatic and social media, with preference given to in-platform experience. Fundamental understanding of other digital disciplines, including SEM, SEO, tracking, and attribution, as well as web analytics is also essential.

Main responsibilities include managing client relationships, optimizing investments in media buying across various channels, and leveraging technology for data-driven campaigns. Close collaboration with internal teams, SBUs, and publishers is necessary to ensure accurate measurement and performance outcomes.

Strong leadership and organizational skills are required to lead client relationships and convey digital media strategies and recommendations effectively. Experience in digital planning to deliver brand outcomes is highly valued.

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