Sales Director FMCG
5 days ago
Campari Deutschland GmbH is seeking a highly skilled Sales Director FMCG to lead the execution of Off Trade and Hybrid sales plans across multiple states.
The ideal candidate will have a proven track record of success in field sales leadership, with a strong understanding of the FMCG industry and a passion for driving results-oriented teams.
Mission/Objectives:
- Lead and inspire the field team in delivering Off Trade sales and activations;
- Consistently meet and exceed Off Trade Sales targets for Campari Australia;
- Develop and drive a high-performance culture within the Off Trade field team to deliver a consistent first-class customer experience;
- Coach the field team on Perfect Store strategy to expand brand exposure and sales conversion in-store;
- Develop a high-performing sales team by prioritizing Camparista development through coaching and feedback;
Key Responsibilities and Activities
- Execution of Cycle Plan: Work closely with the field team to ensure execution of KPIs, tasks, and objectives outlined in the call cycle plan across Off Trade Channels.
- Ensure execution of Campari Sales Drivers and merchandising standards in line with the CWOS and Perfect Store execution framework.
- Collaborate with Key Account Managers to execute Off Trade programs aligned with activation and promotional plans.
- Champion executional excellence (On Time, In Full) across all activities.
- Ensure all activities are captured by the field team in the CRM system.
- Coaching & Leadership: Lead the development of Area Sales Managers through effective coaching and mentoring to embed the 'Campari Way of Selling' principles.
- Conduct regular performance reviews, set sales goals, and monitor progress to ensure team members meet or exceed expectations.
- Build and foster a positive team culture and encourage continuous learning and improvement.
- Spend a minimum of 3 days per week in the field, focusing on coaching and development.
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