Sales Capability Development Lead
2 weeks ago
About the Role
The Sales Capability Manager is a vital position at Bupa Aged Care, responsible for enhancing the sales competencies of staff within our residential aged care homes. The role aims to equip every team member with the necessary skills to effectively convert enquiries into new resident admissions.
This position involves developing and delivering comprehensive training programs, coaching sales techniques, and monitoring performance metrics to drive occupancy rates and meet organizational goals. The focus will be on supporting teams to ensure that their homes are presented in a way that supports sales conversion.
The role also plays a key part in ensuring compliance and governance processes are met, guaranteeing homes maintain defined standards of home presentation and tour experience that align with our brand and customer experience expectations.
Key Responsibilities
- Sales Training Development: Design and implement tailored sales training programs focused on skills such as empathy, communication, understanding customer needs, and closing techniques.
- Performance Monitoring: Regularly assess the performance of sales activities at each home, utilizing CRM systems (Resi-select) to optimize admission pipelines.
- Coaching and Support: Provide ongoing support and one-on-one coaching to staff, particularly in handling challenging situations and objections, to increase conversion rates.
- Collaboration with Management: Work closely with management teams at each home to align sales strategies with overall business objectives and ensure staff are motivated and informed.
- Feedback and Improvements: Utilize NPS insights and other feedback mechanisms to refine sales processes and training materials continuously.
- Reporting: Maintain accurate records of training activities and sales performance metrics; regularly report these findings to senior management.
Benefits Package
Bupa offers an attractive salary package, including:
- A competitive annual salary range of $120,000 - $150,000, depending on experience and qualifications.
- Range of discounts on Bupa products - Healthcare, Optical, Dental.
- 'People First' wellness program accessible by all employees.
- Bupa Online Leadership Development available on demand.
- Clinical learning opportunities through online and face-to-face training.
- Internal transfers across our care homes.
- Employee Networks for involvement and career growth.
Requirements
We seek a highly skilled professional with:
- Minimum 5 years of experience in business development or sales roles preferably in the healthcare or aged care sector.
- Preferred minimum 3 years of experience in sales training and capability development.
- Strong attention to detail regarding care home presentation.
- Strong understanding of the sales process and dynamics within a residential aged care context.
- Demonstrated ability to build rapport and effective working relationships with various stakeholders.
- Excellent verbal and written communication skills, with an ability to persuade and influence others.
- Proficiency in CRM software and data analysis.
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