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Customer Lifecycle Marketing Strategist

2 months ago

Sydney, New South Wales, Australia CMC Markets Full time
About the Role

We are seeking a highly skilled Customer Lifecycle Marketing Specialist to join our Lifecycle & Content team at CMC Markets. As a key member of our team, you will play a crucial role in shaping and optimizing our customer strategy across the Australia and New Zealand markets.

Key Responsibilities
  • Work closely with the Lifecycle & Content team to assist in the delivery of the CMC Markets lifecycle strategy for both CFD ANZ and CMC Invest clients.
  • Effectively manage lifecycle/CRM campaigns end-to-end using below-the-line channels, including email, SMS, platform, and push notifications.
  • Develop advanced client journeys within the Braze marketing system using sophisticated segmentation, multiple communications, event triggers, and reporting.
  • Support the broader Marketing team, as well as other key business units, in executing streamlined customer-centric product, operational, and legal communications.
  • Identify opportunities to segment clients and deliver highly-personalized communications to the right person, at the right time, with customer-centric best practices and data-driven insights.
  • Conduct regular campaign A/B and control group testing to optimize campaign performance.
  • Report on the performance of campaigns to key internal stakeholders and suggest improvements.
  • Provide insights-led reporting and recommendations to optimize lifecycle/CRM campaigns.
  • Educate the wider marketing team and organization on best practices and the benefits of lifecycle-led strategies.
Requirements
  • Approx. 2 years in a similar CRM/Lifecycle/Direct marketing role.
  • Tertiary qualification in Marketing, Business IT, or a related field of study.
  • Previous experience using marketing systems, such as Braze, Salesforce Marketing Cloud, Adobe Campaign, or Marketo, as an advanced user.
  • Some experience implementing dynamic content scripting, such as AMPscript or Liquid.
  • Advanced knowledge of Excel.
  • Project management and organizational skills.
  • Ability to communicate throughout all levels of an organization, both technical and non-technical.
What We Offer
  • Charity give-back days.
  • 1 extra annual day of leave for your birthday.
  • A dedicated benefits & wellbeing hub, for you to save on groceries, access retailer discounts, and enjoy various resources to enhance your physical & mental wellbeing.
  • Receive an extra day of annual leave after each year of service (max 25 days of annual leave after 5 years of service).