Performance Marketing Professional Opportunity
7 days ago
We are seeking a highly skilled and motivated Senior Marketing Strategist to join our high-performing team. This role is ideal for someone with hands-on experience in performance marketing, either client-side or agency-side.
As a key member of our team, you will be responsible for developing and executing multi-channel campaigns across SEM, social, video, and display. Your work will directly contribute to student acquisition outcomes for our university partners, supported by a collaborative team and a culture that values innovation, curiosity, and impact.
Key Responsibilities- Implement and optimize performance marketing campaigns across awareness, consideration, and conversion stages
- Analyze campaign performance and provide actionable insights across cost per lead (CPL), cost per acquisition (CPA), return on investment (ROI), and creative effectiveness
- Collaborate with internal stakeholders and media partners to drive platform efficiency and best practice
- Support creative development with data-led recommendations and storytelling
- Enhance conversion rates across the student acquisition funnel, from lead generation to enrolment
- Champion a test-and-learn mindset and contribute to a culture of innovation and continuous improvement
- 4–6+ years' experience in performance marketing, with expertise in SEM, social, video, and display
- Strong commercial acumen with experience in forecasting, budget management, and ROI analysis
- Proven success in developing and executing integrated marketing campaigns with measurable outcomes
- Experience in A/B testing, web campaign deployment, and creative planning
- Analytical, curious, and forward-thinking, with a passion for exploring new ideas
- Ability to thrive in a dynamic environment and manage multiple priorities effectively
- Bachelor's degree in marketing or related field (MBA or Master's degree desirable)
We pride ourselves on being a 'People First' employer. If you join our team, you will benefit from:
- Flexible, hybrid work arrangement for genuine career-life fit
- Professional development and mentoring
- Our company culture club and events calendar
- Health and wellbeing activities
- Annual flu vaccinations
- Paid parental leave
- Purchased leave
- Study assistance and leave for eligible employees
- Mental health support resources and Employee Assistance Program (EAP)
- Income protection insurance
- Corporate health insurance
Ultimately, you will be joining a values-driven, collaborative business where your creativity and innovation will be nurtured and celebrated.
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