Performance Marketing Manager

5 days ago

Melbourne, Victoria, Australia Online Education Services Full time

The Opportunity
Online Education Services (OES) is seeking a skilled and motivated Performance Marketing Manager to join our high-performing team.
This role is ideal for someone with hands-on experience in performance marketing, either client-side or agency-side.
Reporting to the Head of Performance Marketing, you will be responsible for deploying, managing and optimising multi-channel campaigns across SEM, social, video and display.
Your work will directly contribute to student acquisition outcomes for our university partners, supported by a collaborative team and a culture that values innovation, curiosity and impact.
Responsibilities
Implement and optimise performance marketing campaigns across awareness, consideration and conversion stages
Analyse campaign performance and provide actionable insights across CPL, CPA, ROI and creative effectiveness
Collaborate with internal stakeholders and media partners to drive platform efficiency and best practice
Support creative development with data-led recommendations and storytelling
Enhance conversion rates across the student acquisition funnel, from lead generation to enrolment
Champion a test-and-learn mindset and contribute to a culture of innovation and continuous improvement
About You
4–6+ years' experience in performance marketing, with expertise in SEM, social, video and display
Strong commercial acumen with experience in forecasting, budget management and ROI analysis
Proven success in developing and executing integrated marketing campaigns with measurable outcomes
Experience in A/B testing, web campaign deployment and creative planning
Analytical, curious and forward-thinking, with a passion for exploring new ideas
Ability to thrive in a dynamic environment and manage multiple priorities effectively
Bachelor's degree in marketing or related field (MBA or Master's degree desirable)
About OES
OES is a vibrant, values-led organisation passionate about enhancing lives through education.
We partner with universities, training institutes and professional bodies worldwide to deliver immersive and engaging learning experiences.
Our people are empowered to impact every day—through innovation, teamwork and a shared commitment to excellence.
What's in it for you?
We pride ourselves on being a 'People First' employer and if you join the OES Team, you will benefit from:
Flexible, hybrid work for genuine career-life fit (2-3 days in our Cremorne Office)
Professional development and mentoring
OES Culture Club and events calendar
Health and wellbeing activities
Annual flu vaccinations
Paid parental leave
Purchased leave
Study assistance and leave for eligible employees
Mental health support resources and Employee assistance program (EAP)
Income protection insurance
Corporate health insurance
Ultimately, you will be joining a values-driven, collaborative business where your creativity and innovation will be nurtured and celebrated.
Ready to make an impact?
Please apply now with your updated CV.
We value and celebrate diversity and are committed to fostering an inclusive workplace for all.
We strongly encourage applications from First Nations peoples, people from culturally and linguistically diverse backgrounds, individuals with disabilities, and members of the LGBTQIA+ community.
If you require adjustments during the recruitment process, please let us know - we're here to support you.
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