Healthcare Customer Segment Marketing Specialist
3 days ago
We are seeking an experienced marketing professional to lead our global healthcare customer segment marketing strategy. This key role involves developing, managing, and executing outbound campaign strategies, coordinating go-to-market strategies for our product portfolio within the Healthcare customer segment.
The ideal candidate will have a deep understanding of customers, portfolios, markets, and competitive landscapes. They will be responsible for defining and executing tailored marketing strategies for each healthcare customer sub-type to ensure targeted, personalized engagement.
The selected candidate will collaborate with Regional Field Marketing to execute major initiatives including global tradeshows, marketing content, and sales enablement. They will also partner with Sales, Product Management, and Customer Success to develop aligned messaging, sales tools, and marketing collateral that support customer acquisition and retention.
Key Responsibilities:- Define and execute the global healthcare customer segment marketing strategy in alignment with business goals and cohesive brand narrative.
- Lead market segmentation analysis and ensure all customer touchpoints, communications, and campaigns are customized to specific healthcare customer-sub-type needs and settings.
- Drive customer-centric messaging personalization leveraging data, insights, and feedback.
- Assess performance and marketing return on investment reporting to senior leadership, providing insights and recommendations for improvements.
- Develop deep insights into key customer segments and their unique needs, challenges, and behaviors.
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