Senior Customer Segment Marketing Specialist
1 week ago
Our team seeks a seasoned marketing expert to spearhead the development and execution of targeted campaigns across Small Business (SME) and Commercial & Industrial (C&I) customer segments.
Key Responsibilities
- Design and implement multi-channel marketing initiatives tailored to SME and C&I segments
- Collaborate with cross-functional teams to integrate marketing strategies into operational objectives
- Manage partnerships to support national sales initiatives
- Analyse performance data to optimize marketing effectiveness and ROI
- Influence senior stakeholders and foster strong internal and external relationships
Requirements
- Extensive experience in B2B segment marketing, with a proven track record of driving strategic growth and establishing marketing foundations in new or evolving business areas
- Demonstrated success in leading large-scale, multi-channel B2B marketing campaigns
- Exceptional communication, presentation, and leadership skills
- Data-driven decision-making with a focus on measurable commercial impact
- Collaborative leadership with the ability to build strong relationships across internal and external teams
This role requires full working rights within Australia. We welcome applications from diverse candidates, including First Nations Australians, members of the LGBTQIA+ community, people of all ages, and individuals with disabilities.
The successful candidate will be a commercially astute B2B marketer, comfortable working in a fast-paced environment and skilled at driving growth through data-led, customer-focused initiatives.
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