
Data-Driven Insights Lead
2 days ago
We are seeking a highly analytical and strategic Insights Manager to lead market research projects and drive data-driven decision-making to support our company's growth.
This role will be integral to the business, building actionable insights and recommendations to foster brand growth in Australia and New Zealand, particularly within the Bakery and Pet categories.
Main Responsibilities- Uncover consumer insights and data to drive innovation and long-term brand growth.
- Manage qualitative and quantitative research projects from objectives and brief development through methodology, stimulus design, fieldwork, to debriefing and insights application.
- Communicate findings that reveal opportunities and risks to the business.
- Apply advanced analytics to model drivers and levers that inform decision-making and resource allocation.
- Inspire teams to create data-driven, personalized brand experiences relevant to consumers.
This is an exciting opportunity for an experienced insights and analytics professional with a passion for brand building and growth, ideally with FMCG experience and an entrepreneurial, proactive attitude suited to a fast-paced, rapidly growing region.
You are highly analytical and strategic, with a solid background in market research, brand health, brand tracking, and translating data into actionable insights. You possess excellent stakeholder engagement skills and can influence effectively.
Requirements- 4-7 years' experience in consumer insights and analytics
- Experience within FMCG or food manufacturing industries
- Advanced analytical capabilities
- Proven success in building and presenting compelling insights
- Excellent communication and presentation skills
- Confidence to lead and promote an insights culture
SunRice is committed to diversity and is proud to be an equal opportunity employer. We consider all qualified applicants based on merit, skills, and qualifications relevant to the role.
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