Marketing Lead for Original Content

15 hours ago

Willoughby City Council, Australia Foxtel Management Pty Limited Full time
About the Role

We are seeking a talented Marketing Lead to join our team at Foxtel Management Pty Limited. As a key member of our marketing team, you will be responsible for leading the marketing strategy and planning for BINGE Originals, driving subscriptions and brand growth.

Key Responsibilities
  • Develop and execute end-to-end marketing strategies for BINGE Originals, from show commissioning to go-to-market launches.
  • Collaborate with the Executive Director of Entertainment Content & Commissioning and production teams to transition content into launch-ready Originals.
  • Oversee GTM planning, driving subscriptions in collaboration with PR, customer, and media teams.
  • Manage timelines to ensure marketing delivery deadlines are met for each launch.
  • Develop creative assets (e.g., key art and hero creatives) with internal and external agency partners.
  • Stakeholder management through key creative development milestones.
  • Budget management and reconciliation.
  • Brand and Content Planning Lead content planning and prioritisation strategy aligned with brand and sales performance goals.
  • Drive collaboration across cross-functional teams to optimise GTM efforts.
  • Support the Marketing Director with brand growth initiatives, including CRM planning and key stakeholder management.
  • Act as brand champion across the business, ensuring brand consistency across touchpoints.
  • Manage marketing for commercial and brand partnerships.
  • Track key brand health metrics with the Research team (e.g., funnel metrics, brand attributes).
  • Support ad hoc projects such as Tik Tok Awards and ACCTA Awards.
  • Team Management Line manage the shared marketing coordinator across marketing and PR.
  • Manage relationships with internal creative agencies and third-party suppliers.
  • Performance & PCRDevelop and refine the strategic performance management framework for BINGE Originals, including measurement, evaluation, and reporting.
  • Identify content for optimisation in acquisition channels and collaborate with the media team to enhance performance.
What We're Looking For

We are looking for a strong leader with experience in marketing strategy and performance management, particularly in entertainment or SVOD brands. You should have excellent project management skills, creative thinking, and an eye for detail when it comes to campaign execution and brand consistency. Strong stakeholder management skills and the ability to collaborate across teams are essential. A passion for storytelling and a keen interest in the entertainment industry are also required.

Why Join Us?

At Foxtel Management Pty Limited, we deliver entertainment with kick. You'll be joining a vibrant, fast-paced team with a mission to bring the best global content to Australian screens. We offer a dynamic and supportive work environment, with opportunities for growth and development. If you're passionate about marketing and entertainment, we'd love to hear from you.

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