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Marketing Lead for Original Content

2 months ago

Willoughby City Council, Australia Foxtel Management Pty Limited Full time
About the Role

We are seeking a talented Marketing Lead to join our team at Foxtel Management Pty Limited. As a key member of our marketing team, you will be responsible for leading the marketing strategy and planning for BINGE Originals, driving subscriptions and brand growth.

Key Responsibilities
  • Develop and execute end-to-end marketing strategies for BINGE Originals, from show commissioning to go-to-market launches.
  • Collaborate with the Executive Director of Entertainment Content & Commissioning and production teams to transition content into launch-ready Originals.
  • Oversee GTM planning, driving subscriptions in collaboration with PR, customer, and media teams.
  • Manage timelines to ensure marketing delivery deadlines are met for each launch.
  • Develop creative assets (e.g., key art and hero creatives) with internal and external agency partners.
  • Stakeholder management through key creative development milestones.
  • Budget management and reconciliation.
  • Brand and Content Planning Lead content planning and prioritisation strategy aligned with brand and sales performance goals.
  • Drive collaboration across cross-functional teams to optimise GTM efforts.
  • Support the Marketing Director with brand growth initiatives, including CRM planning and key stakeholder management.
  • Act as brand champion across the business, ensuring brand consistency across touchpoints.
  • Manage marketing for commercial and brand partnerships.
  • Track key brand health metrics with the Research team (e.g., funnel metrics, brand attributes).
  • Support ad hoc projects such as Tik Tok Awards and ACCTA Awards.
  • Team Management Line manage the shared marketing coordinator across marketing and PR.
  • Manage relationships with internal creative agencies and third-party suppliers.
  • Performance & PCRDevelop and refine the strategic performance management framework for BINGE Originals, including measurement, evaluation, and reporting.
  • Identify content for optimisation in acquisition channels and collaborate with the media team to enhance performance.
What We're Looking For

We are seeking a strong leader with experience in marketing strategy and performance management, particularly in entertainment or SVOD brands. The ideal candidate will have excellent project management skills, creative thinking, and a passion for storytelling.

Why Join Us?

At Foxtel Management Pty Limited, we deliver entertainment with kick. You'll be joining a vibrant, fast-paced team with a mission to bring the best global content to Australian screens.