Marketing Campaign Manager

4 weeks ago


Sydney, New South Wales, Australia Audible Full time

ABOUT THIS ROLE

As a key member of Audible's Global Acquisition team, you will be responsible for coordinating and project managing promotional campaigns across three APAC marketplaces. Your primary goal will be to acquire new customers and re-engage former members through targeted discounts during marquee events such as Prime Day and Black Friday. You will focus on establishing and optimizing user flows and experiences for all non-member audiences, from segmentation to the creation of templates and campaigns, as well as monitoring and reporting on campaign performance.

As a key member of the team, you will:
- Own the Acquisition and member growth targets for Promotional campaigns in the APAC region
- Coordinate and project manage promotional campaigns across APAC marketplaces, utilizing various channels including onsite, organic, CRM, and paid channels
- Collaborate with internal teams such as marketing channel owners, creative, marketing operations, legal, and regional P&L owners to deliver the best possible customer experience during the campaign
- Identify, document, and communicate any issues or bugs with precision and expedience, partnering with international tech teams and regional stakeholders for prompt resolution
- Track and Monitor performance and provide comprehensive updates to management regarding key metrics and performance indicators


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