Digital Marketing Campaign Manager

3 weeks ago


Sydney, New South Wales, Australia Stockland Full time

Stockland is seeking a highly skilled Digital Marketing Campaign Manager to join our Brand and Channels team. As a key member of the team, you will play a crucial role in delivering and monitoring digital media campaigns for our national Masterplanned Communities and Land Lease Communities Always On program. Your primary objective will be to contribute to business unit objectives by driving efficiency and accuracy of digital campaign implementation and reporting. You will also be responsible for translating digital campaign data into insights and recommendations that increase quality enquiry volume.

Key Responsibilities Include:

  • Develop and implement digital marketing campaigns to enhance Stockland assets and ensure alignment with brand and business unit objectives.
  • Liaise with internal Marketing Managers and external agencies to brief in new and updated creative across all digital campaigns.
  • Track and analyse campaign performance to ensure efficiency and effectiveness, utilising various tools and dashboards to report frequently and in detail on campaign performance.
  • Respond to internal and external queries about digital marketing performance with confidence and accuracy.
  • Build relationships with key stakeholder groups, including internal marketing teams, production agencies, media agencies, and other partners, to achieve outstanding digital campaigns that enhance the image and reputation of Stockland.

About You:

  • Tertiary qualifications in Marketing or equivalent.
  • Experience working in a client role managing a significant performance media budget, including involvement in media planning, buying, and implementation, or experience working in a performance media role within a media agency.
  • Strong competency of digital channels, including Social, Display, and Search from both the media and production/creative perspective.
  • Data-driven analysis and thinking, with experience dealing with data using Excel and digital dashboards.
  • Exposure to direct response campaigns and understanding of funnel marketing.
  • Excellent attention to detail and organisational skills, as well as the ability to multitask effectively across various projects.
  • Strong verbal and written communication skills.
  • Ability to manage multiple stakeholders effectively.

About Stockland:

At Stockland, we are a community that delivers outcomes that benefit the community at large. We work collaboratively and inclusively, building strong working relationships. Our portfolio is diverse, and so are the opportunities for professional and career development. We are committed to providing our people with broad experiences to build a successful career. We recognise the importance of flexibility and work-life quality, offering over 80% of our employees informal or formal flexible work arrangements. We are committed to achieving the best outcomes through an inclusive and collaborative culture. Our customers come from diverse backgrounds, and we want our teams to reflect this. We offer competitive remuneration and benefits, including free access to or subsidised lifestyle, health, well-being, and financial services products.



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