Performance Growth Specialist

1 month ago


Melbourne, Victoria, Australia Lyrebird Health Full time
As a Digital Marketing Strategist at Lyrebird Health, you will be responsible for developing and executing data-driven marketing strategies to drive user acquisition and retention. This role requires 5+ years of experience in performance marketing for B2B SaaS, with a proven track record of managing campaigns end-to-end. You will work closely with cross-functional teams to ensure cohesive customer experiences and optimize funnels. Key responsibilities include:
  • Developing and executing performance marketing campaigns across various channels.
  • Continuously testing creative, messaging, and targeting strategies to maximize ROI and reduce acquisition costs.
  • Collaborating with product, design, and engineering teams to ensure cohesive customer experiences and optimize funnels.
  • Monitoring market and competitor activities, adjusting strategies as needed to maintain our competitive edge.
  • Creating scalable frameworks for ongoing experimentation, reporting, and budgeting.
  • Identifying and implementing tools, partnerships, and best practices that enhance our growth engine.
With an estimated salary range of $100,000 - $140,000 per year, depending on experience, this role offers a competitive compensation package. Additionally, you will have the opportunity to work with a talented team and contribute to the growth and success of Lyrebird Health.

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