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Publisher Sales Director

2 months ago

Sydney, New South Wales, Australia GumGum Full time
Publisher Sales Director Job Description

We are seeking a highly skilled Publisher Sales Director to drive success for our Publisher Development team and GumGum's publishers in the SEA & Australia region.

Key Responsibilities:
  • Pitch to senior-level decision-makers and close new supply partnerships.
  • Nurture a pipeline of premium publishers to meet revenue goals.
  • Manage strategic channel partnerships and assess new market opportunities.
  • Streamline processes to accelerate sales growth.
  • Shape the portfolio to meet sales targets in publisher quality and targeting.
Publisher Account Leadership:
  • Maximize the value of existing partnerships, including restructuring deals or terminating underperforming alliances.
  • Lead GumGum's positioning with key digital media publishers.
  • Collaborate with teams to ensure quality inventory and operational excellence.
  • Engage with publishers to understand their needs and leverage insights and technology.
Supply Strategy & Management:
  • Develop and execute growth strategies with Pub Dev leadership.
  • Create regional business plans, including account targets and quotas.
  • Analyze and present inventory data, collaborating to grow monetization.
  • Lead inventory management and recommend annual plans for publisher development.
Publisher Development Operations:
  • Standardize and implement global supply tactics and tools.
  • Refine playbooks, tools, and methods to ensure consistency in sales presentations and materials.
Supply Reporting & Analytics:
  • Forecast, track, and measure sales KPIs using CRM tools, reporting to the executive team.
Voice of the Publishers:
  • Advocate for publishers in feature development and product planning.
Industry Leadership:
  • Participate in industry events, webinars, and forums to build partnerships and stay informed on emerging technologies.

Requirements:

  • Bachelor's degree required; MBA or equivalent experience preferred.
  • 8+ years in ad tech, with 7+ years in business development/sales.
  • Proven experience in sourcing and securing partnerships, particularly in business development.
  • Expertise in complex, multi-faceted ad tech products and supporting technologies.
  • Strong industry network and consistent track record of meeting/exceeding business targets.
  • Deep knowledge of the digital advertising ecosystem, programmatic media buying/selling, and emerging trends.
  • Ability to provide leadership with insights on trends, performance, and strategy.
  • Proficient in Power Point, Excel, Salesforce, and Google Drive.
  • Strong communication, presentation, closing, and negotiation skills.
  • Ability to work cross-departmentally and lead strategic conversations.
  • Strong analytical, reporting, and time management skills.
  • Entrepreneurial, creative problem solver with a growth mindset.
  • Willingness to travel within the APAC region.
  • Based in Sydney, Australia, or Singapore.