Digital Journey Specialist

Join to apply for the Digital Journey Specialist role at IAG.

Help shape the future as a Digital Journey Specialist. NRMA Insurance has been helping Australians with their general insurance and actively supporting communities for 100 years. Part of Insurance Australia Group (known as IAG), we're proud to be one of Australia's most iconic brands.

This is a Max Term Contract opportunity, and we welcome applicants based in Meanjin (Brisbane), Naarm (Melbourne), and Gadigal Country (Sydney).

Part of NRMA Insurance's Digital Experience Shopfront squad — a cross-functional team responsible for the digital entry point to our quote and buy journeys. Your role holds end-to-end accountability for optimising the online customer journey from landing to quote initiation, with a strong focus on driving quote starts and contributing to overall business growth. You'll own and manage the digital backlog, prioritising initiatives based on customer needs, business value, and data-driven insights.

Success in this role is grounded in your ability to think analytically and act decisively. You'll be expected to leverage qualitative and quantitative inputs (analytics, heatmaps, customer research, A/B tests) to define, validate, and iterate on digital product enhancements. The role involves a hands-on approach to managing experimentation, backlog grooming, change delivery, and continuous optimisation to improve traffic quality, conversion performance, and customer satisfaction.

You'll work closely with engineers, designers, marketers, and fellow product specialists to align on roadmaps and bring initiatives to life. Acting as the bridge between product and technology, you'll ensure alignment across stakeholders and keep customer experience at the heart of every decision. This is an exciting opportunity for a data-led, commercially-minded professional who thrives in a collaborative, agile environment.

• 5+ years' experience as a Digital Product Analyst or Product Manager, ideally on customer-facing websites or digital journeys.
• Proven track record of applying agile and lean principles to initiative identification, delivery, and optimisation.
• Advanced data literacy — ability to interpret web analytics, run A/B tests, and generate compelling, actionable insights.
• Strong stakeholder management skills with a demonstrated ability to influence, collaborate, and align across teams.
• Background in digital-only or technology-driven organisations; experience in insurance or financial services is a plus.
• Relevant tertiary or postgraduate qualifications in Business, Technology, or a related field; CSPO or equivalent certification preferred.

Applications close Thursday 4 September, 23:59pm AEST.

• Dedicated career growth programs, including the award-winning IAG Academy
• Boosted superannuation with 13% as standard
• 5 myLeave days per year on top of annual leave
• Work from home and many more flexibility options with myFlex
• Inclusive leave such as public holiday swap and gender affirmation leave
• Discounts on everyday and special occasion items
• Great employee network communities
• Community volunteer days and team volunteer activities
• Award-winning recognition and reward program

As part of IAG you'll enjoy a world of career opportunities, a purpose-led place focused on creating connection and belonging, and where you can create meaningful impact every day and grow your career beyond the expected. We celebrate all viewpoints shaped by life experiences and culture, and are guided by the knowledge and voice of Aboriginal and Torres Strait Islander peoples, businesses, and communities. We collaborate on Indigenous-led solutions that enable growth and create meaningful change for our customers and employees.

We're ready for you. Apply today.