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Social Media Branding Specialist

2 weeks ago

Cumberland City Council, Australia beBeeMarketing Full time $60,000 - $80,000
Social Media Content Manager

This role involves creating and managing a strong brand presence across social media platforms.

The successful candidate will be responsible for developing and implementing a comprehensive social media strategy that aligns with the company's overall marketing goals.

Key responsibilities include scheduling and publishing content, engaging with followers, analyzing metrics, and collaborating with the marketing team to ensure consistency in branding and voice.

A high level of creativity, attention to detail, and technical skills are essential for this role.

Proven experience in social media management and marketing is preferred.

Candidates with expertise in graphic design, photography, and video editing will be highly valued.

  • Develop and implement a comprehensive social media strategy aligned with business objectives.
  • Maintain and manage social media accounts, ensuring consistent branding and voice across platforms.
  • Engage with followers, respond to comments and messages, and foster a positive online community.
  • Collaborate with the marketing team to plan and execute content strategies.
  • Create compelling captions and copy that align with the brand's voice.
  • Track and analyze social media metrics to measure the effectiveness of content strategies.
  • Edit visuals using photo and video editing software to enhance quality and maintain brand consistency.

Benefits:

  • Competitive salary commensurate with experience.
  • Opportunities for career growth and professional development.
  • Supportive and collaborative work environment.
  • Flexible working hours.