Social Media Brand Leader

7 days ago

North Sydney Council, Australia beBeeSpecialist Full time $90,000 - $110,000

Transforming lives through improved health and wellness is a goal shared by many professionals. For those who are passionate about helping others, a career in healthcare can be incredibly rewarding.

A Brand Social Media Specialist plays a vital role in shaping the public image of a company's brand. This strategic position involves creating engaging content, managing social media platforms, and collaborating with teams to align with business priorities.

The ideal candidate will have 2–3 years of experience in social media management within a brand or agency, with a deep understanding of various social media platforms including Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms. A degree qualification in Marketing, Communications, Digital Media, or similar fields is also essential.

This role requires a unique blend of creativity, technical skills, and business acumen. The successful candidate will be able to develop and execute compelling strategies that grow brand awareness, deepen community engagement, and contribute to business growth.

  • Develop and execute organic social media strategies, plan content and campaigns, monitor trends and performance, align with brand priorities, and manage budgets efficiently.
  • Create engaging mobile-first content, craft compelling captions and visuals, balance user-generated content with studio assets, collaborate on localized campaigns, and manage content approvals for brand and regulatory compliance.
  • Manage social communities, monitor engagement, build advocate relationships, and ensure safe, brand-aligned interactions.
  • Collaborate across teams to align content with strategy, optimize campaigns, and support brand protection efforts.

Key responsibilities include:

  • Managing and maintaining the overall tone and style of the brand's social media presence.
  • Developing and implementing social media campaigns that drive engagement and conversions.
  • Creating and curating high-quality, engaging content that resonates with the target audience.
  • Monitoring and analyzing social media metrics to inform future content and campaign decisions.

Requirements:

  • 2–3 years of experience in social media management within a brand or agency.
  • Deep knowledge of Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms.
  • Degree qualification in Marketing, Communications, Digital Media, or similar fields.
  • Strong understanding of branding, marketing, and communications principles.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively as part of a team.

Benefits:

  • Opportunity to work with a reputable brand.
  • Competitive salary and benefits package.
  • Ongoing training and development opportunities.
  • Collaborative and dynamic work environment.

Others:

This role is an excellent opportunity for a motivated and creative professional to join a fast-paced and innovative team. If you have a passion for social media, branding, and marketing, we encourage you to apply.

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