Social Media Specialist

3 weeks ago

City of Brisbane, Australia Queensland Full time

Tourism and Events Queensland (TEQ) is a statutory body of the Queensland Government and the State’s lead tourism marketing, destination and experience development and major events agency.

TEQ’s vision is to inspire a global desire for Queensland by showcasing its unique identity through bold world-class marketing and events – driving travellers to choose our state and deepening pride in the place we call home.

Job Description

Join TEQ as a fast-paced and creative Social Media Specialist in this temporary full-time role through to June 2026. You’ll lead the development, execution, and optimisation of Queensland’s social media presence, with a focus on paid activity, building brand awareness, driving engagement, and connecting with audiences across multiple platforms.

This role creates and coordinates paid content (with some organic) aligned with the content plan, ensuring accuracy, visual appeal, and brand alignment. You’ll stay ahead of emerging trends and platforms to drive innovation and adopt best practices in social media.

- Create and brief assets for paid campaigns, execute and optimise ads across Meta, TikTok, YouTube, and Reddit in collaboration with agency partners.
- Monitor paid ad performance, attend weekly WIPs and contribute to planning with insights from paid and organic content.
- Craft tailored, scroll-stopping copy and original content (reels, memes, GIFs) for diverse audiences and platforms, aligned with the content calendar.
- Help assist in managingorganic content scheduling and publishing via Emplifi, curate UGC, and engage followers to grow Queensland’s social media community.
- Maintain an accurate paid and organic content calendar, collaborate with the website team, and support crisis communications when required.
- Capture offsite content using mobile devices and brief freelance creators for shoots (as needed).
- Hands-on expertise with Facebook Ads Manager, TikTok, and YouTube ad platforms.
- Proven experience creating paid (and organic)social content for consumer brands.
- Strong copywriting, storytelling, and multimedia content creation skills.
- Sharp eye for creative quality, refining visuals and copy based on performance.
- Exceptional attention to detail and time management in fast-paced environments.
- Excellent communication skills with the ability to influence and collaborate effectively.

To apply please submit your resume and a cover letter which outlines your skills and experience to the requirements above. Applications close Friday 19 September 2025.

Tourism and Events Queensland recognises the importance and uniqueness of Queensland’s Aboriginal and Torres Strait Islander cultures and has developed a Reconciliation Action Plan to demonstrate our commitment towards reconciliation through how we operate and do business. We encourage Aboriginal and Torres Strait Islander people to apply for this position. This is an is an equal opportunity measure under section 105 of the Anti-Discrimination Act 1991.

We know recruitment agencies work hard to connect great people with great roles, however, on this occasion, we’re handling this one ourselves. We kindly ask you not to reach out, thank you for your understanding

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