Social Media Strategy Lead

7 days ago

North Sydney Council, Australia beBeeSpecialist Full time $85,000 - $100,000
Job Overview

The role of a Senior Social Media Specialist involves leading the social media strategy and content calendar for Australia, New Zealand, and Southeast Asia. This includes localising and originating engaging content across multiple platforms to resonate with players and support campaign objectives.

Key Responsibilities
  • Develop and execute local social media strategies and content calendars that drive results.
  • Create and curate high-quality content that meets brand guidelines and resonates with the target audience.
  • Manage day-to-day publishing and community interactions across all social channels.
  • Collaborate with cross-functional teams on regional activations and project leads.
  • Work with external agencies to brief and manage social media campaigns and evergreen content.
  • Track, report, and analyse key performance indicators (KPIs) to inform future strategy.
Requirements
  • Minimum 6 years of experience in managing social media channels in a fast-paced marketing or community environment.
  • Proven expertise in creating and executing social media content across various platforms.
  • Strong writing and editing skills with the ability to write in-brand and in-tone.
  • Familiarity with social media tools and technologies, such as Sprinklr.

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