Strategic Consumer Insights Director

3 hours ago

Melbourne, Victoria, Australia beBeeStrategic Full time $110,000 - $145,000

We are seeking a skilled Strategic Consumer Insights Director to lead our consumer insight strategy, resulting in the delivery of profitable and effective insight platforms.

**Key Responsibilities:**

- Be the voice of the consumer within our organisation, ensuring their alignment to marketing strategies.
- Develop and implement actionable insights that drive marketing effectiveness.
- Lead research strategy and manage supplier relationships and research budgets.
- Support the development of brand and customer strategies with the provision and presentation of insights.
- Analyse data and research results to establish usable insights.
- Deliver current, relevant insights including brand, competitor and category performance.

**Requirements:**

- Demonstrated leadership skills with the capacity to positively influence people and initiate and deliver change independently or through teamwork.
- Excellent analysis and numeracy skills with a strong attention to detail.
- Strong communication (verbal and written), presentation and negotiation skills.
- Well-developed logical and lateral thinking skills
- Minimum 7 years of experience in Consumer Insights, preferably in a senior role.
- Extensive experience in leading innovation processes, insight development, consumer and shopper segmentation, brand positioning, ideation, development and testing, new product development, and horizon planning.

**What We Offer:**

- A hybrid working model with flexible work arrangements and access to our Melbourne site.
- A great cultural environment in a reputable family-owned business
- A variety of benefits including a Short-Term Incentive Program, corporate clothing allowance, delicious take-home products, and free on-site parking.

This is an exciting opportunity to contribute to the success of our iconic household brand. With opportunities for personal growth and development, you will play a key role in shaping our future.

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