Consumer Insights Specialist

2 weeks ago

Melbourne, Victoria, Australia beBeeConnections Full time $80,000 - $115,000

At TBWA, we are seeking a talented professional to join our team as a Connections Strategist. This exciting role offers the opportunity to work with a government client and contribute to creating impactful campaigns.

We are looking for a strategic thinker who has a solid foundation in connections strategy and is confident in writing comms plans. The ideal candidate will be able to collaborate with media agencies and feel at home in digital and social spaces.

The successful candidate will have a strong understanding of consumer insights and behaviors, as well as excellent analytical and creative skills. They will also be comfortable with numbers and details, and have a keen awareness of cultural trends and their impact on consumer behavior.

This role requires 1-2 years' experience in a similar role within a creative or media agency, and the ability to contribute to industry discussions and publications. We are looking for someone who is passionate about great ideas and advertising, and is eager to explore brand and creative strategy going forward.

Key responsibilities include:

  • Developing consumer journey maps and providing insights into consumer behaviors
  • Building insightful connections strategies and bringing innovative thinking to creative teams
  • Researching and analyzing data to inform comms plans and campaign strategies
  • Collaborating with media agencies and internal teams to deliver effective campaigns

If you are a motivated and enthusiastic individual with a passion for advertising and creative strategy, please apply for this exciting opportunity.

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