Chief Strategist for Consumer Insights

2 days ago

Melbourne, Victoria, Australia beBeeQualitativeResearch Full time $180,000 - $250,000
Lead Strategic Insights

A pioneering research agency focuses on developing impactful growth strategies for iconic brands by combining innovative qualitative research, cultural strategy, behavioural science, and smart quantitative methods.

Your Role: Drive Innovation and Excellence

As a Director of Qualitative Research, you will:

  • Foster Client Relationships: Serve as the trusted advisor, identifying opportunities to deepen partnerships and elevate client thinking.
  • Create Innovative Research Frameworks: Design bespoke research frameworks that combine creativity, theory, and cutting-edge methodologies.
  • Deliver Actionable Insights: Utilize various qualitative techniques – ethnography, workshops, social listening – to uncover insights.
  • Mentor Your Team: Lead a talented group of researchers, fostering growth and delivering excellence.
  • Stay Ahead of Emerging Trends: Write thought-leadership pieces on cultural shifts to position yourself as an industry leader.
The Ideal Candidate

You bring:

  • In-Depth Expertise in Qualitative Research: A career built in agency or consultancy settings, with a focus on consumer behaviour, brand strategy, and innovation.
  • Strategic Leadership Acumen: Proven ability to inspire teams and deliver outstanding results for clients.
  • Commercial Impact: A knack for translating insights into tangible, strategic actions that drive growth.
  • Creativity and Curiosity: A genuine passion for understanding people, culture, and the ever-changing market landscape.

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