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Chief Consumer Insight Officer
2 weeks ago
This pivotal role at a leading food company drives consumer-first thinking across all brand, portfolio and commercial strategy decisions.
The successful candidate will have 5-7 years of insights experience, expertise in both qualitative and quantitative research, and strong stakeholder engagement and influencing skills.
- Develop and manage consumer research projects in partnership with external suppliers
- Lead the company's brand health tracking program and flexi-modules
- Create frameworks for competitive benchmarking, NPD preference testing and sensory evaluation
- Communicate consumer learnings to senior leaders and across the wider business
- Manage trend and insights partnerships (e.g. Mintel)
- Act as the consumer voice in commercial and strategic forums
- Assist with marketing team capability and uplift across insights methodologies
The Consumer Insights Manager will partner with cross-functional stakeholders to ensure the voice of the consumer is front and centre.
This role requires a proactive, structured approach and the ability to bring insight to life for commercial teams.
The ideal candidate will have a tertiary qualification in Marketing, Business or Commerce and knowledge of FMCG, QSR or foodservice.
As a member of the team, you will enjoy a safe and supportive environment where you can be your authentic self, advance in your career if you choose to, be recognised and rewarded for your contributions, and make a positive difference in the community.