Community Engagement Specialist
1 month ago
About Australian Unity:
We are Australia's first wellbeing company, established in 1840. Our mission is to positively impact the wellbeing of millions by delivering health, wealth and care services sustainably.
Job SummaryThis is a highly rewarding opportunity for an experienced Marketing Coordinator to join our team and contribute to creating meaningful connections for our retirement communities. As a Community Engagement Specialist, you will play a vital role in driving brand awareness, generating leads, and highlighting the benefits of our unique retirement living options.
Main Responsibilities- Craft Compelling Content: Develop engaging copy for brochures, flyers, newsletters, and web content to showcase the unique offerings of our retirement communities.
- Lead Vibrant Marketing Campaigns: Partner with the marketing team to develop local and targeted campaigns across digital, print, and direct marketing platforms.
- Collaborate & Create: Work closely with graphic designers and creatives to ensure our materials are visually appealing and on-brand.
- Digital Presence: Keep our website and social media platforms current and informative, making it easy for families to see what we offer.
- Plan Memorable Events: Organize community events and open days that welcome potential residents and strengthen local connections.
- Budget Management: Track expenses and ensure our marketing initiatives remain within budget.
- Performance Tracking: Regularly report on the effectiveness of campaigns and lead generation activities.
To be successful in this role, you will need:
- A minimum of 2 years of experience in a marketing role, preferably in the senior living or retirement community industry.
- A Bachelor's degree in Marketing, Communications, Business, or a related field.
- Ability to travel from time to time and work flexibly to meet business requirements.
- Proficiency in CRM software and Microsoft Office Suite.
- Excellent communications skills (both written and verbal).
You will enjoy a range of great employee benefits and rewards including:
- A competitive salary of approximately $65,000 - $75,000 per annum.
- 14-week paid parental leave, with equal benefit for both parents PLUS our Bump to Baby program.
- Employee Referral Program.
- Employee Assistance Program – support and assistance for you and your partner at those times in life when you need it most.
- Maxxia Rewards - a great range of discounts and benefits at selected retail outlets, department stores, attractions, travel, cinemas, restaurants.
- Discounts across the Australian Unity business including Private Health Insurance, General Insurance + more.
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