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Strategic Marketing Specialist

2 months ago

Sydney, New South Wales, Australia RS Group Full time
About the Role

This is a challenging and rewarding opportunity to join RS Group as a Strategic & Product Marketing Specialist, driving our marketing strategies and initiatives within designated categories.

Key Responsibilities
  • Strategic Marketing Planning:
    • Develop and execute comprehensive strategic marketing plans aligned with company objectives and target market segments.
    • Conduct market research and competitive analysis to identify opportunities, trends, and challenges.
  • Product Marketing:
    • Lead product marketing efforts, including positioning, messaging, and go-to-market strategies for new and existing products.
    • Collaborate with product management and sales teams to develop compelling product narratives and value propositions.
  • Digital Marketing Campaigns:
    • Work with digital teams to design and implement marketing campaigns across various channels to drive traffic, engagement, and conversions.
    • Utilize analytics and data-driven insights to optimize campaign performance and ROI.
  • Content Development:
    • Develop high-quality content, including blog posts, whitepapers, case studies, and presentations, that align with marketing objectives and resonate with target audiences.
    • Ensure consistency in messaging and brand voice across all marketing collateral.
  • Market Segmentation and Targeting:
    • Define target market segments and develop tailored marketing strategies to address their unique needs and preferences.
    • Customize marketing programs and messages to maximize relevance and impact.
  • Sales Enablement:
    • Develop sales tools and collateral to support the sales team in their efforts.
    • Conduct training sessions to ensure sales teams are equipped with the knowledge and resources needed to effectively sell products.
  • Performance Analysis and Reporting:
    • Monitor and analyze marketing campaign performance, KPIs, and metrics to measure effectiveness and identify areas for improvement.
    • Prepare regular reports and presentations for management to communicate results and recommend strategic adjustments.
    Requirements
    • Proven experience in strategic marketing, product marketing, or related roles, preferably in a B2B or digital-driven environment.
    • Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights and strategies.
    • Excellent communication and presentation skills, with the ability to effectively convey complex concepts to diverse audiences.
    • Creative mindset with a passion for developing innovative marketing solutions that drive business results.