Product Marketing Strategist
1 month ago
We are seeking a skilled Product Marketing Manager to join our team at Global Payments. As a key member of our marketing team, you will be responsible for driving product adoption and engagement across our existing customer base.
The successful candidate will have a strong background in product marketing, with experience in developing and implementing comprehensive product marketing communications plans. You will have a proven track record of success in managing a product's lifecycle from ideation to launch, and be able to utilize our CRM system to automate marketing campaigns and manage customer segmentation.
Key Responsibilities:
- Develop and implement a comprehensive product marketing communications plan
- Collaborate with cross-functional teams to position products effectively and develop compelling content
- Utilize our CRM system to automate marketing campaigns and manage customer segmentation
- Conduct market and customer research to inform audience targeting and messaging
- Create engaging product content that communicates our value proposition and drives product adoption and customer retention
- Oversee product launches, feature releases, and positioning to enhance customer engagement
About You
We are looking for an experienced product marketing professional who has a passion for technology and a commitment to succeed. You will have a strong insight-led approach, with the ability to understand and cater to customer preferences. You will also have hands-on experience with CRM systems like HubSpot or Salesforce, and be able to utilize a wide range of marketing channels to support business goals.
Requirements:
- 5+ years of experience in product marketing, ideally within a software or technology company
- Proficiency across a wide range of marketing channels (in-product app, email, blog, social media, website, digital, video, and events)
- A strong insight-led approach with the ability to understand and cater to customer preferences
- Hands-on experience with CRM systems like HubSpot or Salesforce
- Proven experience in managing a product's lifecycle from ideation to launch
- A tertiary qualification in Marketing or a related discipline (or equivalent experience)
What We Offer
We are committed to an inclusive workplace where you can be your true self, feel supported and nurtured. We offer a range of benefits, including a flexible working rhythm, a first-class employee assistance program, and a range of wellbeing resources. We also provide 18 weeks paid parental leave for either parent, and two weeks paid secondary carer's leave.
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