Marketing Lead

3 weeks ago

Sydney, New South Wales, Australia Lendi Group Full time
About the Role

We are seeking a highly skilled Marketing Lead - Broker Growth to join our team at Lendi Group. As a key member of our growth team, you will be responsible for driving strategic growth of broker businesses through product-led growth strategies.

Key Responsibilities
  • Product-Led Growth Strategy
    • Architect and implement a product-led strategy to drive B2B2C growth.
    • Partner with the Senior Growth Product Manager to design and enhance tools that support brokers in growing their customer base.
  • Broker Customer Generation
    • Lead and implement an integrated broker customer generation strategy that considers brand activation, local events, and social media.
    • Partner with the Head of Customer Growth on overall brand campaigns and how to bring these to life in local formats.
  • Operational Team Management
    • Drive high service quality for requests for broker marketing, partnering with brokers and stores to understand their objectives.
    • Scale services and support through rhythms, webinars, and train the trainer sessions with sales leaders.
  • Co-Funding Opportunities
    • Lead the exploration of large-scale deals to secure inventory of assets such as OOH that can be offered to stores and brokers at discounted prices.
    • Partner with channel owners across growth to amplify activities to drive SG including PR and organic.
Requirements
  • Extensive experience in marketing with a proven track record of supporting sales teams, brokers, or franchisees in achieving customer growth.
  • Demonstrated experience in B2B sales.
  • Demonstrated knowledge and experience driving product-led growth.
  • Strong understanding of local area marketing tactics, including event management, digital marketing, and direct mail campaigns.
  • Excellent communication and interpersonal skills, capable of building strong relationships with a diverse range of partners and stakeholders.
  • Proficiency in data analysis and the ability to translate insights into actionable marketing strategies.
  • Creative and strategic thinker with the ability to develop innovative solutions to marketing challenges.
  • Leadership experience, with a talent for motivating teams and driving collaborative projects to completion.
  • Bachelor's degree in Marketing, Business, or a related field; a Master's degree or professional marketing certifications are a plus.
About Lendi Group

We are a dynamic and innovative company that values diversity and inclusion. We offer a range of benefits, including flexible working arrangements, wellness initiatives, and a vibrant culture. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity.

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