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Lead Marketing Strategist

2 months ago

Sydney, New South Wales, Australia Manpower Australia Full time

Position Overview: We are looking for an experienced Senior Marketing Executive to enhance our marketing efforts in the ANZ region. This role is crucial for developing and implementing effective marketing strategies and initiatives across Australia and New Zealand. You will report to the ANZ Marketing Lead and work closely with various internal teams and external collaborators, including agencies and industry professionals, to ensure the success of our marketing programs.

Core Responsibilities:

  1. Campaign Management (30%)
    • Design, refine, and implement comprehensive marketing campaigns.
    • Investigate and test new marketing avenues, including public relations, influencer partnerships, and event marketing.
  2. Content Development (30%)
    • Collaborate with product and content teams to produce and adapt marketing materials, such as customer success stories and social media content across multiple platforms.
  3. Website Optimization (20%)
    • Work alongside the web team and copywriters to enhance landing pages tailored for various campaigns.
    • Experience with WordPress is necessary; training will be provided.
  4. Email Marketing (20%)
    • Partner with the CRM lead to create and enhance email marketing strategies and customer journey experiences for the ANZ audience.

Qualifications:

  • Experience: At least 3 years in a marketing or partnership role, ideally within the fintech or e-commerce industries.
  • Skills: Strong analytical skills to convert data into meaningful business insights.
  • Communication: Exceptional verbal and written communication skills in English.
  • Teamwork: Highly collaborative and proactive with excellent project management capabilities.
  • Customer Orientation: A strong focus on understanding and addressing customer needs and challenges.
  • Flexibility: Ability to thrive in a dynamic environment and adapt to changes.
  • Cultural Awareness: Comfortable collaborating with diverse teams across different cultural backgrounds.
  • Availability: Willingness to participate in occasional evening meetings as required.

If you are dedicated to achieving marketing excellence and wish to contribute to a global marketing effort, we encourage you to consider this opportunity.