Content Growth Strategist
1 week ago
The Sydney Morning Herald, The Age, Brisbane Times, and WAtoday are part of Nine, a leading Australian media company. With a rich history and commitment to innovation, we're driving growth in our newsrooms.
**Job Description**
We're seeking an innovative leader as the Head of Growth Content for our Metro mastheads. This key role focuses on expanding audience reach through video, audio, and social media strategies.
The ideal candidate will take ownership of developing and executing strategies to grow audiences on various platforms, including YouTube, Apple Podcasts, and Spotify. They will identify opportunities for growth, align content with storytelling priorities, and lead a team dedicated to amplifying content across digital channels.
Key responsibilities include:
- Developing and executing strategies to expand video and audio reach.
- Identifying additional growth opportunities by exploring new platforms.
- Enhancing content amplification through social media strategy development and high-impact content distribution.
- Leading and mentoring a team focused on audience growth and content discovery.
- Fostering collaboration across the newsroom and other departments to meet audience and business objectives.
Requirements
To succeed in this role, you'll need:
- Proven experience as a senior leader in a newsroom or digital environment.
- Strong understanding of analytics and data-driven decision-making.
- Demonstrated ability to lead a fast-paced, cross-functional team.
- Excellent judgement in identifying content that resonates with new audiences.
- Experience working collaboratively with editorial, product, and commercial teams.
Salary Range
$120,000 - $150,000 per annum, depending on experience.
Work Arrangements
This is a full-time position based in Sydney, Australia. We offer a competitive salary and benefits package.
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