Shopping Content Strategist

1 week ago

Sydney, New South Wales, Australia BAUER MEDIA Full time

BAUER MEDIA is committed to a diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds.

We are seeking an experienced Shopping Content Strategist who will be responsible for leveraging data and insights to create, implement, optimise and report on shopping content strategy in order to achieve our Content Commerce targets. As a senior role within the business, leadership is a key focus.

The successful candidate will have strong leadership and mentoring skills, with previous management experience. Financial and commercial acumen; knowledge of affiliate revenue drivers for websites, social platforms and digital sales processes. Understanding and experience with using a variety of social media platforms and referrers to drive audiences and engagement with shoppable content.

We estimate that the salary for this role will be around $120,000 per year, depending on location and other factors. The company offers a range of benefits including health insurance, retirement plans, and paid time off.

About the role
  • Create, Implement and optmise the Shopping Content Strategy across BAUER MEDIA.
  • Direct and collaborate with digital content teams to ensure that unique and exclusive on-brand shopping content of a high quality is created and published to grow Content Commerce Revenue.
  • As a SME (subject matter expert) team member, to share best practice in the area of affiliate content, offering guidance and general support to others.
  • Work and collaborate with content teams (all channels) to deliver shopping strategy per brand. Ensure strategy is being implemented and provide feedback accordingly.
  • Work with General Managers to provide assistance with data and reporting from affiliate platforms to inform content ideas.
  • Leverage Shopping Dashboard to educate the business on performance and to drive performance within the Shopping and Digital Vertical teams.
  • Use data and tools to create insights and understandings that inform strategies for audience and revenue growth from affiliate content.

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