Digital Content Strategist

4 days ago


Sydney, New South Wales, Australia Havas Media AG Full time

Havas Media Australia, a leading media agency, is seeking an experienced Digital Content Strategist to join our Sydney team.

The ideal candidate will have a solid understanding of digital marketing and SEO principles, with experience in creating engaging content that drives results. As a Digital Content Strategist, you will be responsible for developing and implementing a performance-led content strategy that achieves organic search results.

Your key responsibilities will include:

  • Creating high-quality, keyword-optimized landing page copy that resonates with target audiences
  • Developing behavioral insights-driven content to improve website engagement
  • Optimizing images for descriptive file names, alt tags, and compression while maintaining image quality
  • Designing and improving client-facing templates to enhance brand consistency
  • Monitoring competitor content activities and identifying opportunities for growth
  • Collaborating with the team on technical and link-building activities to drive SEO success
  • Analyzing and optimizing content performance using Google Analytics and other reporting tools

To succeed in this role, you will need:

  • A strong background in digital marketing and SEO principles
  • Excellent written and verbal communication skills, with the ability to present complex ideas simply
  • Proven experience in creating engaging content that drives results
  • Strong analytical skills, with the ability to interpret data and make informed decisions

We offer a competitive salary of around $80,000 per annum, depending on experience, plus benefits and opportunities for professional growth and development.



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