Client Insights Coordinator

4 weeks ago

Melbourne, Victoria, Australia Herbert Smith Freehills Full time

About Herbert Smith Freehills

We are a leading global law firm that advises many of the world's largest and most ambitious organisations. Our team of experts provides premium quality, full-service legal advice to help our clients succeed in a rapidly changing business landscape.

The Opportunity

We are seeking a highly motivated and detail-oriented Coordinator to join our Brand & Marketing team in Sydney or Melbourne. This is a great opportunity for a recent or soon-to-be graduate who wants hands-on experience in a global professional services firm.

As the Client Insights and CRM Coordinator, you will play a key role in supporting the Marketing Insights and Content Manager by managing the daily operations of our Client Relationship Management (CRM) system and assisting with related digital marketing platforms.

Our CRM system stores key information about our clients and prospects, helping us build strong relationships. By keeping this data accurate and well-organised, you will support our Legal, Business Development, and Marketing teams in delivering impactful initiatives.

Key Responsibilities

  • Maintain the effectiveness of the CRM by ensuring information in the database is kept accurate and up to date.
  • Identify opportunities to standardise processes, automate, and improve efficiencies where possible.
  • Coordinate account setup and training for new users.
  • Collaborate with the Marketing Insights & Digital Consultant where required on website and e-marketing platform campaigns, and coordinate improvements between the CRM and e-marketing platform.
  • Support the firm's use of the CRM through systems architecture, reporting, and contact categorisation.
  • Support Marketing and Business Development teams by providing CRM insights for strategic initiatives.
  • Make updates to website content and e-marketing campaigns as needed.

Requirements

  • Previous experience with databases (including CRM Databases) highly regarded but not essential.
  • Strong attention to detail.
  • Sound judgment and problem-solving abilities.
  • Proven ability to work autonomously and as part of a team.
  • Exposure to HTML email distribution software would be advantageous.
  • An understanding of direct marketing initiatives (B2B, including email marketing, event management, and social media) desirable.
  • Previous experience in a professional services firm or other corporate environment preferred but not essential.

What We Offer

  • We recognise that the success of our business and our clients relies on the skills, knowledge, and ideas of all our people. We are dedicated to creating an exceptional experience for our clients and value empathy, simplicity, and commerciality.
  • At Herbert Smith Freehills, you will be part of a diverse, innovative culture where high performance, client focus, and highly engaged people are our differentiator. People at our firm come from a range of backgrounds and bring a wide variety of experiences and perspectives to their work with us.
  • We strive to ensure that our inclusive environment means you feel valued and able to perform at your best by being your authentic self at work.
  • People join us to develop their careers and themselves. To support this, we provide contemporary tailored learning programs, regular career conversations, and a culture of feedback.
  • We value flexibility. For most roles, we work an average of 60% of the time in the office, taking into consideration individual, team, client, and learning needs.

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