Programmatic Business Development Partner

4 days ago

Sydney, New South Wales, Australia REA Group Full time

Job Summary

The Digital Media Revenue Strategist will play a pivotal role in driving revenue growth through Programmatic Guaranteed (PG) and Private Marketplace (PMP) channels. This role requires a commercially savvy individual with strong industry connections, capable of fostering authentic relationships with media agencies, trading desks, and programmatic customers.

Key Responsibilities

  • Revenue Generation: Collaborate with the REA Sales team as a trusted advisor to develop and execute strategies to grow and convert programmatic opportunities across the client patches, and exceed PG & PMP revenue targets.
  • Market Leadership: Establish and maintain a strong presence in the market to foster relationships with programmatic agencies, trading desks, direct buyers, and platform partners.
  • Pipeline Management: Ensure the maintenance of a healthy opportunities pipeline through focused efforts to convert bookings and contribute to forecasting insights.
  • Industry Insight: Stay ahead of industry trends and market developments to inform and adapt business and sales strategies.
  • Strategic Communication: Develop and present compelling sales decks and strategic responses to showcase REA's value proposition.

Requirements

  • Deep programmatic knowledge: 5+ years industry experience and extensive understanding of PG and PMP channels and SSP/DSP platforms.
  • Hunter mindset: proactive and driven to seek out and convert sales opportunities.
  • Strong industry presence: well connected within the programmatic industry.
  • Collaborative skills: Ability to work seamlessly with internal teams and external partners. Experience coordinating with multiple stakeholders to ensure the successful delivery of sales strategies.
  • Strategic thinker: ability to extract and analyze data to develop and implement forward-thinking sales strategies.
  • Effective communicator: strong presentation and communication skills to articulate value propositions and strategic responses effectively.

About REA Group

REA Group is a leading global digital business, specializing in property. We are committed to the physical, mental, emotional, and financial health of our people. We offer a hybrid and flexible approach to working, flexible parental leave, programs to support mental, emotional, financial, and physical health and wellbeing, and more.

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