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Programmatic Business Development Specialist

2 months ago

Sydney, New South Wales, Australia REA Group Full time
About the Role

We're seeking a highly skilled Business Development Partner - Programmatic to join our Media Sales team at REA Group. As a key member of our team, you will play a pivotal role in driving revenue growth through Programmatic Guaranteed (PG) and Private Marketplace (PMP) channels.

Key Responsibilities
  • Collaborate with the REA Sales team to develop and execute strategies to grow and convert programmatic opportunities across client patches, and exceed PG & PMP revenue targets.
  • Establish and maintain a strong presence in the market to foster relationships with programmatic agencies, trading desks, direct buyers, and platform partners.
  • Ensure the maintenance of a healthy opportunities pipeline through focused efforts to convert bookings and contribute to forecasting insights.
  • Stay ahead of industry trends and market developments to inform and adapt business and sales strategies.
  • Develop and present compelling sales decks and strategic responses to showcase REA's value proposition.
Requirements
  • Deep programmatic knowledge: 5+ years industry experience and extensive understanding of PG and PMP channels and SSP/DSP platforms.
  • Hunter mindset: proactive and driven to seek out and convert sales opportunities.
  • Strong industry presence: well connected within the programmatic industry.
  • Collaborative skills: ability to work seamlessly with internal teams and external partners.
  • Strategic thinker: ability to extract and analyse data to develop and implement forward thinking sales strategies.
  • Effective communicator: strong presentation and communication skills to articulate value propositions and strategic responses effectively.
About REA Group

At REA Group, we're committed to the physical, mental, emotional, and financial health of our people. We offer a hybrid and flexible approach to working, flexible parental leave, programs to support mental, emotional, financial, and physical health & wellbeing, and more.