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Programmatic Partnerships Lead

2 months ago

Sydney, New South Wales, Australia Afterpay Full time
About the Role

We are seeking a highly skilled and experienced Programmatic Partnerships Lead to join our team at Afterpay. As a key member of our Commerce team, you will be responsible for leading and growing programmatic relationships with some of our highest priority merchants, ad agencies, and holding companies.

Key Responsibilities
  • Maintain and grow relationships with our ad tech partners, especially DSPs and their sales teams, and the programmatic teams at agencies, holding companies, and clients in ANZ.
  • Drive agency and advertiser relationships in partnership with our affiliate sales team to ensure we are maximizing our opportunity with each client.
  • Successfully ideate on and develop media and campaign strategies, as well as advise on structure of programmatic and/or digital media campaigns across various digital channels (i.e. display, native, video, audio, etc.) in order to meet or exceed client KPIs.
  • Lead recommendation of budget optimization across programmatic and digital media placements to deliver positive return on marketing spend.
  • Contribute to the development and test of new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.), ensuring documented results.
  • Be comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses.
  • Creatively problem-solve and drive cross-team collaboration and knowledge gathering to ensure campaign success and client satisfaction.
  • Be part of the Ad Operations and Partnerships team and report to the Head of Programmatic Partnerships.
  • Have a passion for programmatic, retail media, and navigating an increasingly complex advertising landscape.
  • Support the creation of client business reviews, RFPs, RFIs and be the go-to person for all things programmatic for internal stakeholders and our external partners and clients in ANZ.
  • Work with our business operations, finance, partnerships, and sales teams to surface new insights and opportunities for the business.
  • Comfortable going between being an independent business driver and supportive team player.
Requirements
  • 5+ years of partnerships or sales experience within a buy-side ad tech company, working directly with brands and ad agencies to drive monetization of programmatic solutions.
  • Deep knowledge of the advertising agency landscape, Demand Side Platforms, and identity resolution tech.
  • Experience with, and understanding of, omnichannel advertising ecosystem and the ad tech landscape that helps to power it.
  • Hands-on keyboard executional experience in at least one DSP platform.
  • Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management, and in-dash optimization techniques.
  • Strong understanding of 3rd party tracking, serving, and attribution technologies.
About Us

We are a globally distributed company and this role will require working with other employees in multiple time zones. You may be required to perform work outside of normal business as part of this role.

We are committed to building an inclusive workplace where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. We believe in being fair and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process.